Copywriter

NY BLOOD CENTER

Millennials make-up only 25% of the donated blood supply. Surprisingly, 72% reported using a dating app within the last month. 

Our campaign plays off the fact that millennials pay more attention to dating than giving blood.

Sure, someone might not be your type. They might love cats, while you’re allergic to them. They might spend all day playing video games, while you prefer to be outdoors. But you could be compatible in one way: your blood type. And you can save their life, by donating today. 

We put donating to the NY Blood Center where millennials are looking, showing them that saving a life could be easier than finding a date. 

Radio Mercury Awards

GRAPHIS - SILVER

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RADIO