Copywriter

IBM WATSON

Most see IBM's Watson as a technology to be feared. One that will one day replace man. To change this perception of the technology, we created GUIDED. Guided is a headset for the blind, that allows them to food shop independently. Ultimately by enabling people to interact with Watson one-on-one, we showed that man and the technology can work together. 

ADDYs - Silver

Guided by Watson - Concept Board.jpg